Social Media UK - Year communications industry changed - The Social Web




Reviews thesocialweb.co.uk

Can people find your BUSINESS through Social Media?

What are the advantages of in-house training?

  • Skill up your team with hands-on social media skills
  • Integrate social media effectively into your communications plans
  • Guard and protect corporate reputation online
  • Measure and evaluate the ROI of your social media activity
  • Remain up-to-speed on the latest social media trends

What are the advantages of in-house training?

  • Skill up your team with hands-on social media skills
  • Integrate social media effectively into your communications plans
  • Guard and protect corporate reputation online
  • Measure and evaluate the ROI of your social media activity
  • Remain up-to-speed on the latest social media trends

In a nutshell

Specific to agencies:

  • Build a profitable social media division
  • Drive new business with social media

Social Web offers a number of courses that are dedicated specifically to agencies. Whether you’re looking to create, develop or extend your social media offering to clients, the Social Media Academy can develop a specific course to meet your needs, giving you the confidence to apply these learning’s to your current practice.

 

What's New

Remember seeing the Google street view cars driving around photographing your house? Well unknown to us (and Google), the cars were also gathering information about our wireless networks.

Now lets just clear something up, Google weren’t listening in on our email conversations or finding out about our web surfing habits (There are much easier ways for them to do this without going to these lengths).  No it was much less exciting, what Google were doing was noting the latitude and longitude of these wireless routers (the boxes that most internet users in the UK use to access the web). So what possible use would this be? Well later on someone could be near your house using a Smartphone, the software on these phones use A-GPS (Assisted GPS), this means that not only can they find out their position using their inbuilt GPS sensors, but also they can triangulate their positions using Wireless Access Points.

Google aren’t the first company to do this, Skyhook Wireless did this a couple of years ago as part of its contract with Apple.  What is different is that it appears that one of Google’s programmers added in a bit of rogue code which capture ‘data packets’ of unecrypted access points. Why they did this is another story entirely, but let’s be clear, the information captured is simple not sufficient to warrant people crying “my privacy has been invaded!!”, its the same as a Taxi driving past your house and you hearing a small part of a conversation, not enough for you to jump in your car and steal their clients.

"I thought the day was really useful and Social Web were very knowledgeable. They used relevant examples to highlight all the points he made. If anything, we could have done with even longer as most of us had limited experience of this area and had a lot of questions!"

info@thesocialweb.co.uk

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