Social Media ROI Turns Psychological as it Impacts the Buying Phase

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You may think I'm a little late on this, given that we're now two weeks into the new year. But I've been waiting. And watching. And listening. And reading. And as a result of that process, I'm now in a position to publish what I believe are ten of the most pragmatic insights into what the social web has in store for us in 2011.

For me, the next year is about benefits. It sounds obvious, but if there's no benefit to a marketing activity on a particular platform, then don't do it. End of story. 2010 was very experimental as we trialled and researched and learned. But the time has come, like a confirmed bachelor getting married, to settle down and make things work.

So network consolidation, mobile, content focus and a couple of more random predictions such as psychological ROI and the extension of decision making; they're all here. Enjoy!

Digital & Social Media Trends for 2011

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Research credits for this presentation: Katy Howell, Paul Harrison, Social Collective, EConsultancy, Gorkana, Chris Hall, Gemma Went, Mashable and CNN.




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